Masterfilter NV ("Masterfilter", "we", "us" or "our") is committed to respecting your privacy. In support of our commitment, we developed this privacy policy to be transparent about the data we collect about you and how it is used and shared, as well as the choices and rights available to you with respect to the data we maintain about you. This privacy notice applies to:
We collect information that can be used to identify or contact a person (we refer to this as "personal data"). Personal data includes information that does not directly identify you by name or include your contact information, but which may be used to identify that a specific computer or device has accessed our website and online services and which if combined with certain other information could be used to identify you. The types of personal data we collect and process include:
We collect, use, store, organize, structure, disclose, or otherwise process personal data as described below:
We process personal data for the purposes for which such personal data was provided. For example, if you share your name and contact information with us when submitting an inquiry or requesting information through our website, we will use this information to respond to you and provide you with the information requested. If you register to access an online portal or other online service requiring registration, we will use the information submitted by you to provide you with access to the relevant service and to maintain your account. If you purchase a product or service from us, we will use the personal data provided by you to fulfil the order and satisfy related contractual obligations, including to process your payment, facilitate delivery, and comply with any applicable service or warranty obligations (in these situations, we may also save your payment information so that you can use it the next time you want to order a product or service from us).
To send you news and information about products and services that may be of interest to you, including to personalize your online service experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website and online services, third-party sites, and via email or text message.
To send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with us, you generally may not opt out of receiving these communications.
To help maintain the safety, security, and integrity of our website and online services, products, databases and other technology assets.
For internal administrative purposes, such as auditing, data analysis, and research to improve our products, services, and customer communications. This includes processing for purposes of statistical analysis, including Google Analytics.
For marketing activities, including third-party cookie tracking and creating an interest-based profile related to your interactions with us or others. See the section on Collection and Use of Non-Personal Data below and our Notice on Use of Cookies and Similar Technologies for additional information.
If you enter a sweepstake, contest or similar promotion, we use the information you provide to administer such programs.
To arrange interviews, consider you for employment, and personnel administration (to the extent you apply for a job through our website and online services).
Where we have legal obligations to process the personal data and for legal proceedings and government investigations (such as pursuant to warrants, subpoenas, and court legal orders).
To manage data subject requests.
For internal investigations of possible misconduct or failure to comply with our policies and procedures.
For the other purposes described in this privacy notice and our Notice on Use of Cookies and Similar Technologies. The applicable legal bases for our processing of your personal data include the following:
Based on your consent: In some cases, at the point at which you provide personal data, we may ask you for your consent to collect and process your personal data. If you provide us with your consent, you may later withdraw your consent (or opt-out) by contacting us as described below. If you withdraw your consent, it will not affect any processing of your personal data that has already occurred. Where we process your personal data based on consent, we will provide more detailed information to you at the time when we obtain your consent.
Compliance with applicable laws or performance of a contract: In specific circumstances, we may need to process your personal data to comply with a relevant law/regulation or to fulfil our obligations under a contract with you. Where we process your personal data to meet our legal obligations, you will likely not be permitted to object to this processing activity, but you will usually have the right to access or review this information unless it would impede our legal obligations. Where we are processing your personal data to fulfil our obligations under a contract with you, you might not be able to object to this processing, or if you do choose to opt-out or object to our processing, it may impact our ability to perform a contractual obligation that you are owed.
Our legitimate interest: We may process your personal data based on our legitimate interests in communicating with you and managing our interactions with you regarding our products and services, scientific research, and educational opportunities. In addition to other rights, you may have as described below, you have the right to object to such processing. You can register your objection by contacting us as described below.
When you use our website and online services, we also collect certain non-personal data that does not, on its own, identify any individual. The types of non-personal data we collect and process include:
We may collect, use, transfer, and disclose non-personal data for any purpose. However, if we combine non-personal data with personal data, the combined information will be treated as personal data for as long as it remains combined. We use non-personal data for a number of legitimate business purposes, some of which are described below:
Where permitted by law, we may combine the personal data you provide to us through the website and online services with information we collect through other KEM website and online services, our offline records, and information provided to us by third parties. Where permitted by law and feasible, we may also combine your personal data with information collected through your use of the website and online services (such as log data, location data, and cookie data), in which case we will treat any information that is combined or associated with your personal data as personal data for as long as it can reasonably be linked with your personal data. We use this consolidated information to improve our website and online services and product offerings, enhance our marketing and research activities, communicate information to you, and for any other legitimate purpose described in this privacy notice.
We disclose your personal data to third parties who provide us with various business services (e.g., monitoring and maintaining our website or internal business applications, preparing newsletters and mailings, and payments of commissions or other amounts). These service providers and contractors are restricted from using this personal data in any way other than to provide services on our behalf and subject to our documented instructions only.
We may also share your personal data with our affiliates (e.g., for internal administrative purposes or where a Masterfilter affiliate supports one of our business functions).
We may also partner with other companies to provide you with products, services, or content on a joint or 'co-branded' basis. If we offer co-branded products, services or content, you may see both our logo and the logo of the co-branded partner. To access or use co-branded products, services or content, you may have to provide certain requested information which may be shared with our co-branded partners. You should read the individual privacy policies and terms of use of our co-branded partners, as these may differ in some respects from this privacy notice. You can always opt-out of sharing your personal data with a co-branded partner by choosing not to use the product, service or content provided.
We may also disclose information we collect to legal counsel, law enforcement, and other appropriate authorities in special cases, including: (i) when we have a reason to believe that such disclosure is necessary to identify, contact, or bring a legal action against someone who may be causing injury to or interference with our rights and property or those of any other person; or (ii) when we believe that it is required by applicable laws, court orders, or government regulations.
If all or part of Masterfilter is merged into another entity, the information we have about you may be transferred to a third party as part of that transaction. Your information may also be included among the assets affected by financing agreements undertaken by us.
In some instances, the service providers, business partners, Masterfilter affiliates, and others that we share personal data with are in other countries. The level of protection for your personal data in these other countries may not be the same as the level of protection in your country. In these cases, we protect any information transferred to third countries using appropriate safeguards, such as contractual clauses approved by relevant supervisory authorities (where required and applicable). All Masterfilter affiliates outside of the European Union that access or receive your personal data are subject to data protection contracts approved by the European Commission and that impose on such affiliates a level of protection for your personal data equivalent to European data protection requirements.
In any event, we only share personal data with our affiliates and third parties performing services on our behalf if such affiliates and third parties provide sufficient guarantees to implement appropriate technical and organizational measures in such a manner that the processing, they conduct will meet the requirements of applicable law and ensure the protection of your personal data.
You have various rights with respect to the collection, use, transfer and processing of your personal data, as described below. However, we reserve the right to limit these rights at any time were permitted under applicable law, including where your identity cannot be reasonably verified or to the extent your rights adversely affect the rights and freedoms of others. To exercise any of the rights below, please contact us using the applicable contact information below.
You have the right to obtain confirmation as to whether or not your personal data is being processed by us. Where we are processing your personal data, you have the right to access the data and to obtain certain information about the processing of such data.
You have the right to obtain rectification of any personal data that is inaccurate or incomplete, including by means of providing a supplementary statement.
You have the right to have your personal data erased where one of the following applies:
Your personal data is no longer necessary with regards to the purposes for which it was collected.
You withdraw your consent (where the processing is based on such consent).
You object to the processing where such processing is based on our (or a third party's) legitimate interest and there are no overriding legitimate grounds for the processing.
Your personal data must be erased to comply with a legal obligation under applicable law. However, this right to erasure will not apply to the extent the processing is necessary for:
Compliance with a legal obligation which requires processing; or
Archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes, to the extent permitted under applicable law.
You have the right to restrict the processing of your personal data where one of the following applies:
You have the right to object (on grounds relating to your situation) at any time to the processing of your personal data for direct marketing purposes or where the processing is based on our (or a third party's) legitimate interest. When objecting to processing based on our legitimate interest, we will no longer process your personal data unless we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise, or defence of legal claims.
Where the processing of your personal data is based on your consent, you have the right to withdraw such consent at any time, without affecting the lawfulness of processing based on consent before such withdrawal.
You have the right to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format, and have the right to transmit such data to another entity without hindrance from us, where each of the following conditions are met:
You have the right not to be subject to a decision based solely on automated processing (including profiling) which produces legal effects concerning you or similarly significantly affects you, unless permitted under applicable law.
You have the right to lodge a complaint with an applicable data protection authority. You have the right to lodge such a compliant in the European country of your habitual residence, place of work, or place of an alleged infringement if you consider that the processing of your personal data infringes applicable EU data protection laws. A list of all European supervisory authorities and their respective contact information is available here.
We provide reasonable technical, physical, and organizational safeguards to protect your personal data, including safeguards designed to protect personal data from accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, personal data transmitted, stored or otherwise processed which may lead to physical, material or non-material damage. To the extent appropriate or required by applicable law, these security measures include:
We implement and maintain reasonable restrictions on the retention of personal data and generally dispose of such personal data once it is no longer necessary for the purposes for which it was collected or further processed. However, we may continue to store archived copies of your personal data for legitimate business purposes and as necessary to comply with applicable law. In addition, we may continue to store anonymous, aggregated or anonymized information for any legitimate business use described in this privacy notice.
This privacy notice only applies to KEM websites and online services that link to this privacy notice. However, our website and online services may contain links to third-party sites or services (e.g., websites relating to industry trade shows and conferences). We do not endorse and are not responsible for the content of third-party websites or resources, and our privacy notice does not apply to any sites that are not controlled by us, even if you access such sites via a link on our website and online services. You should review the privacy policies and terms of use of any third-party site before providing any information to the controller of such site.
The website partly uses so-called cookies and active components (e.g. JavaScript) to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. These cookies make it possible to recognize your browser the next time you visit our websites. You can make cookie settings via our cookie consent tool, whereby functional cookies cannot be switched off to ensure website functionality. In this case, however, no personal data is collected.
Our website and online services may use Google Analytics, a web analytics service provided by Google. Google Analytics uses cookies and similar technologies to collect and analyze information about the performance and use of our website and online services. More information about Google Analytics can be found here. If you wish to withdraw your consent to the collection and use of your information as described, please make use of the Google Analytics opt-out option available here.
Our website uses the Google Tag Manager. Through this service, website tags can be managed. The Google Tag Manager only implements tags. This means that no cookies are used and no personal data is collected. The Google Tag Manager triggers other tags, which in turn can collect data. However, the Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Google Tag Manager.
We use the product Google Maps from Google Inc. By using this website, you consent to the collection, processing and use of automatically collected data by Google Inc, its representatives and third parties. The terms of use of Google Maps can be found at https://www.google.com/intl/de_de/help/terms_maps.html.
We implement on our website (videos) of the video portal "YouTube" of the company Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google"). The implementation is based on Art. 6 para. 1 p. 1 lit. f DSGVO, whereby our interest lies in the smooth integration of the videos and the thus appealing design of our website.
Here, we use the "extended data protection mode" option provided by Google.
When you call up a page that has an embedded video, a connection is established to Google's servers and in the process the content is displayed on the website by notifying your browser.
According to Google's information, in "extended data protection mode" your data - in particular which of our Internet pages you have visited as well as device-specific information including the IP address - is only transmitted to the YouTube server in the USA when you watch the video. By clicking on the video, you consent to this transmission.
If you are logged in to Google at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.
In some cases, information is transmitted to the parent company Google Inc. based in the USA, to other Google companies and to external partners of Google, each of which may be located outside the European Union. Google uses standard contractual clauses approved by the European Commission for this purpose and relies on adequacy decisions issued by the European Commission regarding certain countries.
For more information on data protection in connection with YouTube, please see Google's privacy policy.
If you have any questions about this privacy notice, our use of your personal data, or your rights with respect to such use, you may contact us using the contact information below:
Masterfilter NV Ambachtsstraat Ambachtsstraat 13 Poort West-Limburg 1021 B-3980 Tessenderlo Belgium Tel: +32 (0)13 67 09 041 Fax: +49 (0)89 28 85 87 88 E-mail: [email protected]
We reserve the right to amend this privacy notice at our discretion and at any time. When we change it, we will post the updated notice on our website and online services, and it will be effective as of the date posted. Your continued use of our website and online services following the posting of changes will constitute your acceptance of such changes.
Effective Date: January 9, 2024